Should My Aspiring Influencer Friend Cease Exploiting People for Material?

One Side: One Friend's Perspective

At times she films me while I’m eating. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a short while, but it strains our relationship.

Being highly outgoing, she feels the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her performing for the camera – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her Instagram later, and it pops up like a jumpscare: I’ll have bare-faced, making a strange expression or photographed mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to film her at inopportune moments. Often I’ll be talking to another person, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me being her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which were appreciated, but that doesn't compensate for all the energy I spend assisting her create material.

I’m grateful that Marielle has supported me with my design career, but I don’t want our connection to become merely a tally of favours. I don't believe she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I enjoy being with her, but I also desire to enjoy it without being recorded, edited, or posted for an viewers. I am not a prop for her online persona.

The Other Side: Marielle

I hope Beth to see that the creations we make together can get us an opportunity.

I love shooting content. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your passions. I look up to people on social platforms who execute that aesthetic of informal, self-made film-making.

Content creation is my interpretation of living actively: observing the details, posting them with an audience that appreciates the art behind it. It's never my aim to make Beth uncomfortable. Bringing her to professional gatherings was my method of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could benefit her professional path too. That’s not blackmail, it's simply being pragmatic.

I would take her to such functions even if she didn’t help me, but I want her to see what the work we create together can achieve: an opening. I understand not all people likes being filmed, but sometimes spontaneity is what makes material authentic. Being recorded from time to time is part and parcel of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but friends help each other in small ways. My assumption was filming a short video here or there would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately embarrass her. But filming together occasionally is part of how I document our time together.

I value Beth’s friendship profoundly and don’t want content creation to come between us. I am ready to find middle ground: like asking before recording, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still considering hers. Obviously making content is not a replacement for real connection: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and Beth when they are out together?

There’s nothing more uncomfortable than having a friend film you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is content. She must to respect Beth’s personal space.
Ankit, 26

Marielle might love making content and displaying her life online, but it’s not for everybody. It’s nice she has assisted her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Create some authentic memories, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Each appears confused as to where the line is. The solution lies not in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Elaine Roy
Elaine Roy

A digital strategist with over a decade of experience in helping businesses leverage technology for growth and innovation.